Rated 8.5
Strongly recommend: 70%Neutral: 10%Don't recommend: 20%8.5
70% strongly recommend
31 reviews
Humanity
8.6
8.6
Humanity

Ratings of 1 mean patients felt this doctor treated them as "a number."

Ratings of 10 mean patients felt this doctor treated them as "a human."

Communication
9
9
Communication

Ratings of 1 mean poor communication.

Ratings of 10 mean excellent communication.

Frequency Seen
6.2
6.2
Frequency Seen

Ratings of 1 mean patients only saw this doctor once or twice during treatment.

Ratings of 10 mean patients saw this doctor at every appointment.

Responsiveness
7.1
OK
Responsiveness

Scale is "poor, ok, good, excellent" and measures how responsive a care team was when patients needed to speak to them.

Education

Medical School
UCSF
Residency
Stanford U.
Fellowship
Stanford U.

How Doctor Communicates

doctor, nurse available by email
doctor, nurse available by directline
doctor, nurse available by directline
doctor available by personal cell phone
doctor available by personal cell phone
Brooke Friedman works at

San Diego Fertility Center
Rated 8.6
Strongly recommend: 70%Neutral: 18%Don't recommend: 12%8.6

At 3 offices

San Diego - Del Mar Main
11425 El Camino Real
San Diego, CA 92130
(858) 794-6363
San Diego - Mission Valley
590 Camino De La Reina
San Diego, CA 92108
(619) 906-4471
Temecula
44274 George Cushman Court
Temecula, CA 92592
(951) 303-0355
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Explore Clinic

31 patient reviews

Verified

This patient has provided documentation of treatment at this clinic.

2018 - 2019, Successful
10
10
Age 39 - 40
2 IVF
Diminished Ovarian Reserve
European
Income $100K - $199K
Only Doc Seen
Strongly Recommends
Strongly Recommends
Successful
Dr. Brooke Friedman overall is a kind, compassionate, and supportive physician. She had empathy for our experience and gave us space and time for all and any questions we had...used a ton of research in each answer...big believer in just doing a single embryo transfer for good reason...she was still flexible with us as we requested transferring two embryos and she did that for us although we only got pregnant with one.
The entire staff [at San Diego Fertility Center] is really supportive. They answer questions, knew us by name, and always made time to chat when we arrived. They made it feel like we were family...they will do retrieval or transfer on the weekend if that is the timing that ends up working out...busy clinic and it's easiest to get appointments if you are able to be flexible with your schedule
How was your experience with Brooke Friedman at San Diego Fertility Center?
Dr. Brooke Friedman overall is a kind, compassionate, and supportive physician. She had empathy for our experience and gave us space and time for all and any questions we had and believe me I had a ton. I literally made a list of questions based on things I read online or from Instagram posts that I followed and she went through every question I had. She also used a ton of research in each answer. During our planning for our 2nd egg retrieval process I asked if there were any other meds or strategies we could use to obtain more eggs and embryos and she took time to think through research she had studied and added more to our treatment which actually resulted in one more really good embryo! The team at San Diego Fertility Center is like family to us. They were all kind, everyone seemed to know our names and where we were in our journey, and even if I just called to make an appt they asked how we were doing. Once I left that center and went to my OB it was a tough experience because I was not surrounded by all this support. Her Medical Assitant, M.J. was amazing. She was kind and always there for us when Dr. Friedman was with another patient. Dr. Friedman is very busy and that is the only issue however I do think that is the nature of this business. We did not see her during every visit and this could have been because we did our follow up ultrasounds and appts at the Mission Valley location. Also just FYI the team at the Mission Valley office is awesome! We are really happy with our experience as we ended up with our baby girl who was born in 2019 and is a healthy little one.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Do your best to come in with questions and remember any question is valid. If you read something or hear about another treatment or strategy just bring it to her and she will go over it with you. So I would suggest doing some research of your own before you see her. Think through what is important to you during your treatment as well. She is really supportive but has to know what you are thinking and what is important to you.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
Dr. Friedman has a bubbly and kind personality and she was very supportive throughout the process. She even literally held my hand as I was going under during my egg retrieval process. She always asked how we were doing and checked in on how our families were as well as my parents were there during this process. Also her Medical Assistant, M.J. was super supportive every step of the way! A great team!
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
Honestly because we had our baby girl I have been wrapped up in that experience and have almost forgotten all we did to get pregnant. Things I do remember is that when we first met with Dr. Friedman she suggested IVF and we agreed. She started us on a protocol right away. We ended up doing 2 egg retrievals as we had planned and because I did a ton of research on my own I brought ideas to Dr. Friedman and she was receptive. Our 2st egg retrieval felt pretty standard and for our 2nd egg retrieval she added a growth hormone and other things based on research she had studied. She gave us these new suggestions, she never pressured us to do anything extra, we actually wanted to do more and so we signed up for more meds. And it worked! I do remember she cancelled I think two of my upcoming transfers. Once was due to my lining not being up to par and where she wanted it and the second time was due to having tissue she found during the sonohysterogram (ultrasound here she also used water to get a very clear picture). When she found that tissue she had us get that surgically removed. We choose to have Dr. Friedman do that in the OR at the Carmel Valley office and it was a success. It may be tough to have things pushed back but she has good reason for all of it. So I would really trust in that.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: M.J.)
The entire staff is really supportive. They answer questions, knew us by name, and always made time to chat when we arrived. They made it feel like we were family. The care coordinator I met with at the Carmel Valley location was really positive and kind so that helped me because I was very nervous about things going well.
Describe your experience with San Diego Fertility Center.
I think it's important to do some research before you go into a consultation because it will help guide your journey. The strengths are that when you are there you feel like you are with family who really care about you. They are so supportive and everyone is cheering you on because they all really want you to be successful. Also they will do retrieval or transfer on the weekend if that is the timing that ends up working out which is really amazing. The doctors work overtime for sure which shows how passionate they are about the work they do. The weakness is that they are a busy clinic and it's easiest to get appointments if you are able to be flexible with your schedule. They somehow manage to get you in when you need to which is great. Also there are certain things that they will not offer unless you bring it to them and are interested in it. I think its important to connect with your doctor's medical assistant because they will help get things moving forward.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
The cost was more due to the medications we ended up using for our 2nd egg retrieval. So for our initial cost it was about $26,000 which included 2 egg retrievals, one transfer, and all appointments which included blood draws and ultrasounds. We paid extra for medication for each part so for our 1st egg retrieval we paid around $4,000 and for the 2nd egg retrieval we added testosterone gel which I put on my arms when I started the estrace pill at the very start of the cycle which was actually Day 20 of my cycle. The testosterone gel was only like $50 extra but then we also added a shot of growth hormone which was the big money item and it ended up being worth it because we got one more normal embryo out of that retrieval. The 2nd egg retrieval medication cost was around $6,000. We then paid extra for the mock cycle, the sonohysterogram (water ultrasound) and I had to have tissue removed after that water ultrasound which we decided to have Dr. Friedman do at the OR at their office for about $2,000. We paid only a couple hundred for the progesterone meds for the transfer which was around maybe $400 or so. That medication was the least expensive of the bunch. Also San Diego Fertility Center has a pharmacy they work with which gives a discounted rate!
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
Dr. Friedman is really a big believer in just doing a single embryo transfer for good reason. She does not want to put you, the patient, at risk for twins and a difficult pregnancy. That being said she was still flexible with us as we requested transferring two embryos and she did that for us although we only got pregnant with one. It was still worth it for us.
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Compassion
Adaptability
10
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2018, Successful
10
10
Age 30
1 IUI
1 IVF
Male Factor
Recurrent Pregnancy Loss
European
Ashkenazi Jewish
Income $200K - $499K
Only Doc Seen
Strongly Recommends
Strongly Recommends
Successful
While we didn’t see Dr. Friedman at every visit, I did feel that if I needed to talk to her she was easy to get in contact with. Ultimately after one unsuccessful IUI and one round of IVF we were able to have our wonderful daughter because of Dr. Friedman...We started out with an IUI because we suspected we were only dealing with male factor infertility (poor morphology, high DNA fragmentation). We also weren’t super comfortable immediately jumping into an IVF cycle, so Dr. Friedman felt an IUI or two was an appropriate first step. After 1 unsuccessful IUI (we used clomid I don’t remember if we used a trigger or not) we decided we were ready to pursue IVF. We did one round of IVF with ICSI. We also did TESE in hopes of getting around the high dna fragmentation issue. Because we had also had two naturally conceived miscarriages we opted to do PGS testing as well. From our IVF cycle we got 7 day 5-6 embryos and 2 were PGS normal. We transferred one in an FET cycle and delivered a healthy baby girl.
I was not assigned a specific nurse [at SDFC], though you get to know everyone pretty well when you’re in for monitoring nearly every day during an IVF cycle. If you find a favorite nurse, you can request to see them at each appointment. Everyone explained what was going on at each appointment and seemed to be on the same page based on my chart...We paid a flat fee for the IVF cycle and one FET cycle. The finance department was very clear and itemized what the associated costs were. Our IUI cycle was paid for by insurance. All monitoring was paid for by insurance. Medication cost was not included in the pricing for the IVF cycle.
How was your experience with Brooke Friedman at San Diego Fertility Center?
Working with Dr. Friedman was great. I felt she listened to our concerns and responded appropriately. She was willing to hear our preferences and give her honest feedback as to what she thought would work best for us. We had a couple of set backs in our time At SDFC (failed IUI, cancelled FET cycle) and it was easy to make follow up appointments with Dr. Friedman to talk about next steps. While we didn’t see Dr. Friedman at every visit, I did feel that if I needed to talk to her she was easy to get in contact with. Ultimately after one unsuccessful IUI and one round of IVF we were able to have our wonderful daughter because of Dr. Friedman.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Advocate for yourself!!! SDFC is a large clinic. Dr. Friedman was always available when I needed to see her, but I also felt it was on me to follow up after each procedure to set up next steps. Do your research, ask questions and reach out when you need answers.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
In working with Dr. Friedman I felt like she took in all of the information available and tailored a plan for my husband and me to have the greatest chance of success. Throughout our treatment at SDFC I felt both Dr. Friedman and all of the staff were very warm and welcoming. From the finance team to the front desk staff to the nurses and PAs, everyone was incredibly helpful and treated us kindly.
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
We started out with an IUI because we suspected we were only dealing with male factor infertility (poor morphology, high DNA fragmentation). We also weren’t super comfortable immediately jumping into an IVF cycle, so Dr. Friedman felt an IUI or two was an appropriate first step. After 1 unsuccessful IUI (we used clomid I don’t remember if we used a trigger or not) we decided we were ready to pursue IVF. We did one round of IVF with ICSI. We also did TESE in hopes of getting around the high dna fragmentation issue. Because we had also had two naturally conceived miscarriages we opted to do PGS testing as well. From our IVF cycle we got 7 day 5-6 embryos and 2 were PGS normal. We transferred one in an FET cycle and delivered a healthy baby girl.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: MJ )
MJ was my patient coordinator. She was great at getting back in touch with me via email or phone within the same business day. If she was out of the office (this happened a couple of times) another one of the patient coordinators would respond in her place. The nursing staff were all wonderful. I was not assigned a specific nurse, though you get to know everyone pretty well when you’re in for monitoring nearly every day during an IVF cycle. If you find a favorite nurse, you can request to see them at each appointment. Everyone explained what was going on at each appointment and seemed to be on the same page based on my chart.
Describe your experience with San Diego Fertility Center.
Initially getting an appointment at SDFC was difficult, and I’m still not totally sure why. It took calling 3-4 times to get an appointment set up. Once I was in though getting appointments was easy. SDFC is a large clinic which is both a strength and weakness. They see a lot of patients and have a lot of experience and multiple well regarded physicians, which I see as a strength. However because they see so many patients much of the actual day to day during a cycle is managed by the nursing staff. I was fine with this, but could see how some patients might see this as a weakness. If you want to not “feel like a number” you have to advocate for yourself and directly ask for what you need.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
We paid a flat fee for the IVF cycle and one FET cycle. The finance department was very clear and itemized what the associated costs were. Our IUI cycle was paid for by insurance. All monitoring was paid for by insurance. Medication cost was not included in the pricing for the IVF cycle.
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
Dr. Friedman strongly suggested eSET which we agreed with. I was 30 at the time of embryo transfer and Dr. Friedman felt that transferring two embryos (PGS normal) would have an incredibly high chance of twins which would be harder on everyone. We completely agreed with her recommendation.
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
10
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2018 - 2020, Unknown Success
7
7
Age 27 - 29
1 IUI
1 IVF
Unexplained
Native American
Other
Income $100K - $199K
Teacher
2nd of 2 Docs
Neutral
Neutral
Success w/ Doc Not sure
Dr. Freidman was always very understanding and willing to listen to all our concerns. After our first frozen embryo transfer did not work, she personalized a treatment plan for the next one....prefers single embryo transfer each time...Very soft spoken and great bed side manner...willing to change treatment plans to best suit each individual/ couple...truly wants the best outcomes for her patients. She is always optimistic! Ask lots of questions and don’t be afraid to speak your mind with treatment ideas.
Overall the clinic [San Diego Fertility Center] is very nice. It has a welcoming environment. The only downside is the number of patients that they see. Often times they seem overwhelmed and are running behind on appointments. Not always super personable with the number of patients they take in...They have a package deal you pay for that includes everything but the medications. You pay your pharmacy directly for the medications needed.
How was your experience with Brooke Friedman at San Diego Fertility Center?
Very soft spoken and great bed side manner. Always lends a listening ear and is willing to change treatment plans to best suit each individual/ couple. She truly wants the best outcomes for her patients. She is always optimistic!
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Ask lots of questions and don’t be afraid to speak your mind with treatment ideas.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
when meeting with Dr. Freidman she was always very understanding and willing to listen to all our concerns. After our first frozen embryo transfer did not work, she personalized a treatment plan for the next one.
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
Our first frozen embryo transfer did not result in a pregnancy. For the second transfer she modified the medications to try and better suited my specific needs. We added in Femara and Lupron. Unfortunately my second transfer did not result in a pregnancy either. Moving forward she is going to do the ERA biopsy and the ReceptivaDX biopsy to see if there is something we might be missing.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: MJ)
MJ no longer works for the clinic, but when we had her she was awesome. Super friendly and always responded quickly to emails and phone calls with any questions or concerns we had.
Describe your experience with San Diego Fertility Center.
Overall the clinic is very nice. It has a welcoming environment. The only downside is the number of patients that they see. Often times they seem overwhelmed and are running behind on appointments. Not always super personable with the number of patients they take in.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
I don’t remember exact costs, but ivf was expensive. They have a package deal you pay for that includes everything but the medications. You pay your pharmacy directly for the medications needed.
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
She prefers single embryo transfer each time.
7
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
7
Clinic
San Diego Fertility Center
San Diego - Mission Valley
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2019, Unsuccessful
3
0
Age 39
6 IUI
Unexplained
East Asian
Other
Prefer not to answer
Income $100K - $199K
Nurse or HC Services
2nd of 3 Docs
Doesn't Recommend
Doesn't Recommend
Unsuccessful
As we conducted our initial evaluation with Dr. Friedman, we had the overall feeling that she had a protocol she wanted to follow which was IVF. With normal labs and normal anatomy, she did not want to explore any other options except for IVF...We attempted 3 IUIs...Clomid on CD 3-7 to increase follicle production, days 12-15 ultrasound for follicle size...(we only saw Dr. Friedman on initial visit). Due to no continuity of care, each practitioner had their OWN PLAN for us
[at San Diego Fertility Center] you will see all level 1 practitioners (NP and PA-C) during your follow-up visits, labs, diagnostic studies, etc. Make sure you demand for a plan and immediate follow-up on lab results as timing is of the essence. We had to call and contact the office 75% of the time with no upcoming follow-up plan...most [staff] did not read our chart prior to our appointment and were unsure what the visit was for.
How was your experience with Brooke Friedman at San Diego Fertility Center?
As we conducted our initial evaluation with Dr. Friedman, we had the overall feeling that she had a protocol she wanted to follow which was IVF. With normal labs and normal anatomy, she did not want to explore any other options except for IVF. We inquired about other options, but they were inconclusive. Having been to my 'now' fertility specialist, I can compare and stand with conviction on my initial gut feeling which was that I was not heard.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Be aware that you will see all level 1 practitioners (NP and PA-C) during your follow-up visits, labs, diagnostic studies, etc. Make sure you demand for a plan and immediate follow-up on lab results as timing is of the essence. We had to call and contact the office 75% of the time with no upcoming follow-up plan.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
I've been in healthcare for 16 years with experience in private practice, community hospitals, and corporate driven healthcare. Therefore, I am very understanding that a medical office "can" have an off-day. I do not ever base my true opinions on 1-2. This location consistently treated us like a number. There is no continuity of care with the nurse practitioners or the physicians assistants (we only saw Dr. Friedman on initial visit). Due to no continuity of care, each practitioner had their OWN PLAN for us -- We would do IUI on totally different days from each practitioner. You lose complete credibility and trust with the office because no one truly "knew" who we were and our medical history background.
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
We attempted 3 IUIs with this plan: Clomid on CD 3-7 to increase follicle production, days 12-15 ultrasound for follicle size. This differentiated between each practitioner as the follicle size ranged from 15 mm to 23 mm, trigger shot 36-48 hours prior to IUI insemination. Based on reading different articles from multiples sites, our timing was all over the place and for IUI, you need it to be as exact as humanly possible to increase chances.
Describe your experience with the nursing staff at San Diego Fertility Center.
Their job tasks were procedural. I don't know if interaction was required; therefore, it felt more 'cold' due to little to no interaction. Also, most did not read our chart prior to our appointment and were unsure what the visit was for.
Describe your experience with San Diego Fertility Center.
Strengths: Mackenzie. She is the front office coordinator. She was articulate and handled any issues or questions when asked. She is not a nurse nor a practitioner and yet she was able to secure all results for us, book appointments appropriately with the correct practitioner, she was kind, she was open, and she completed all tasks she was allowed to do because she was aware that our case was not handled with respect or responsibility. Weakness: This place feels very procedural. Having my background in healthcare, I want to express that the types of women/men who see a fertility specialist have exhausted every option with their OB/GYN or primary care. We are here for answers, for understanding, and for a solidified plan. Timing is of the essence and I believe if we had continuity of care between practitioners, we would feel more valued, trust your plan, and trust that the outcome will be favorable.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
$700 per IUI cycle, $450 total for genetic testing between myself and husband, $250 initial visit, labs were done with my own private insurance
What specific things went wrong at San Diego Fertility Center?
  • Failed to call in prescriptions to pharmacy
  • Lost appointments
  • Failed to call with results
  • Failed to order appropriate test
  • Failed to inform you of changes in protocol
  • Lost results
  • Failed to convey critical information
  • Canceled a cycle due to clinic error
  • Scheduled the wrong procedure
Describe the specific things that went wrong at San Diego Fertility Center.
We were the unfortunate ones who were not informed of a missing Rubella vaccination. While preparing for the 2nd IUI, we were highly recommended to get the vaccination which takes 60 days in total. During the midst of this, we saw 2 different practitioners who were not aware of the issue and therefore had conflicting plans. All the while, I had already taken Clomid (it is recommended no more 6 rounds of Clomid for a woman for the age of 36) and we had to cancel that month for an IUI wait another 2 months before proceeding. We were never called for the results or were given a plan post Rubella vaccination. We were charged for a visit even though we did not complete the whole visit -- we were told of the rubella vaccination at the beginning of the appointment. Difficult to dispute and reverse the charges as none of the support staff knew the situation or had talk to the practitioners who would've explained the mix-up.
3
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Explained risks
0
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2018 - 2019, Unknown Success
6
2
Age 29 - 30
2 IUI
1 IVF
Endometriosis
Male Factor
Unexplained
European
Income $100K - $199K
Consultant
2nd of 2 Docs
Doesn't Recommend
Doesn't Recommend
Success w/ Doc Too early to know
While I have not been impressed with SDFC as a whole, Dr. Friedman is probably the best part of a not so great organization. I felt as though she empathized with us during each of our consultations....I have never heard from or seen her at an appointment.... I was really disappointed when each monitoring appointment (ultrasound) was with a different staff member and even each IUI is with staff, not the actual RE.
SDFC feels like a fertility mill. They see a large quantity of patients, and its evident that individual care is not high on their priority list. While the first consultation is often comped, and you get a great full hour consultation, my experience was after you sign on as a patient, you never really see the doctors again but rather have your case managed by a myriad of staff who don't get to know your case.
How was your experience with Brooke Friedman at San Diego Fertility Center?
While I have not been impressed with SDFC as a whole, Dr. Friedman is probably the best part of a not so great organization. I felt as though she empathized with us during each of our consultations. My issues with her may just be how her office is run, but other than the consults and actual surgical procedures, I have never heard from or seen her at an appointment. Her MA is quite cold, and I've found myself holding back from reaching out as to not have any further interaction. I was really disappointed when each monitoring appointment (ultrasound) was with a different staff member and even each IUI is with staff, not the actual RE. As meds were adjusted, I was only contacted by the staff I did not know and nothing was explained. I was also struck when all embryo updates were an informal email from a lab department, again I never heard from my actual doctor.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Go in understanding this is a very hands-off clinic. They see a high volume of patients and don't have the time to give any "personal touch". As this was my first experience with fertility treatments, it took a lot of research on my own to understand what was going on.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
Through my 2 IUIs and 1 round of IVF at SDFC its only become more apparent that patients are treated as a number rather than an individual case. The best example of this is the fact that you see a different staff member, never a doctor, during each monitoring appointment. The staff always asks to get "caught up" on your meds/cycle, and I can say that if any of them saw me outside of the office they would not recognize me as a patient, let alone even remember my name.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: MJ)
While you are assigned a care coordinator under a RE at SDFC, my experience was that you only see them during the intake of appointments with the doctor- aka consultations. All other appointments and services are with a mix of other staff members on a rotating basis. The coordinator is available via email if you have questions outside the appointment, but I found it felt like I was bothering her if I did reach out.
Describe your experience with San Diego Fertility Center.
SDFC feels like a fertility mill. They see a large quantity of patients, and its evident that individual care is not high on their priority list. While the first consultation is often comped, and you get a great full hour consultation, my experience was after you sign on as a patient, you never really see the doctors again but rather have your case managed by a myriad of staff who don't get to know your case. Now that I have completed my retrieval and have embryos "on ice", I feel a bit stuck in the mill. I expected having such expensive, self-pay medicine would come with more access to physicians, and care designed for our specific circumstances.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
Each IUI was about $850 with the trigger shot IVF is about $14,000 before medications FET is about $5,000
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
Dr. Friedman has a very strong preference for eSet
What specific things went wrong at San Diego Fertility Center?
  • Failed to call in prescriptions to pharmacy
  • Lost paperwork
  • Failed to call with results
  • Failed to order appropriate test
  • Failed to inform you of changes in protocol
  • Provided conflicting information
  • Failed to convey critical information
6
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
2
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2019, Unknown Success
10
10
Age 27
IUI
1 IVF
Endometriosis
European
Income $0 - $49K
Only Doc Seen
Strongly Recommends
Strongly Recommends
Success w/ Doc Too early to know
Because of my chronic condition endometriosis, Dr. Friedman has had very specific protocols for our treatment. She has gone the extra mile to take precautions that will greatly increase our chances of success during our embryo transfer. Specifically, she has recommended extra cycles of hormone therapy to suppress my endometriosis; allowing my body to have the best chance at accepting the embryo during transfer.
It [San Diego Fertility Center] is beautiful, clean, and inviting. The staff is friendly and easy to talk to. Scheduling appointments is painless and they are on top of everything we’ve done along the way. ... Mj [nurse] is warm and welcoming. She always provides detailed information about each phase of our cycle. She is there to answer any questions when needed.
How was your experience with Brooke Friedman at San Diego Fertility Center?
Dr. Friedman is the warmest and kindest person I have ever received care from. From the moment we met, I felt heard and understood. She has provided my husband and I with honest advice and realistic expectations. With her we feel so safe going through our IVF cycle. There hasn’t been one person who hasn’t raved about her to us and we feel so fortunate to have found San Diego Fertility Center. Thank you for being so wonderful!
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
I would advise any prospective patients to trust Dr. Friedman with their journey. She is the best at what she does and her level of care is unmatched.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
From the moment we met Dr. Friedman she welcomed us with open arms. She took the time to learn about our story and medical history before our first consultation and every appointment sense she has come prepared and ready. My specific needs are met time and time again. Her ability to connect on a genuine and individual basis is why we continue to feel human with her instead of just another patient.
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
Because of my chronic condition endometriosis, Dr. Friedman has had very specific protocols for our treatment. She has gone the extra mile to take precautions that will greatly increase our chances of success during our embryo transfer. Specifically, she has recommended extra cycles of hormone therapy to suppress my endometriosis; allowing my body to have the best chance at accepting the embryo during transfer.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: MJ )
Mj is warm and welcoming. She always provides detailed information about each phase of our cycle. She is there to answer any questions when needed.
Describe your experience with San Diego Fertility Center.
I haven’t found one negative about our center. It is beautiful, clean, and inviting. The staff is friendly and easy to talk to. Scheduling appointments is painless and they are on top of everything we’ve done along the way.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
Our first IVF cycle has cost upwards of $20,000 so far, with medication and appointments.
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
Dr. Friedman highly recommends transferring only one embryo. Her reasoning stems from the complications that may occur with pregnancies that include multiples. She has also taken into consideration my age and future pregnancies while giving this advice.
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
10
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2018 - 2019, Unknown Success
9
9
Age 31 - 32
3 IUI
1 IVF
Unexplained
Other
Income $100K - $199K
Operations
Only Doc Seen
Strongly Recommends
Strongly Recommends
Success w/ Doc Too early to know
My only complaint would be that I wish I got to interact with Dr Friedman more. The times I was able to she was understanding, compassionate but also realistic. My favorite interaction with Dr Friedman was our first FET. She seemed so genuinely excited for us and did a great job talking us through all of the steps. ... Dr Friedman preferred we start with one embryo due to the risk of multiples.
Majority of the clinic staff [San Diego Fertility Center] are wonderful and compassionate, but I did have several interactions that I thought could have been handled differently. ... My care coordinator was fine. My only complaint was that there were multiple times I felt like a number rather than a patient. ... The other nurses that handled my monitoring appointments and blood work were all wonderful.
How was your experience with Brooke Friedman at San Diego Fertility Center?
My only complaint would be that I wish I got to interact with Dr Friedman more. The times I was able to she was understanding, compassionate but also realistic. My favorite interaction with Dr Friedman was our first FET. She seemed so genuinely excited for us and did a great job talking us through all of the steps.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Just know that you won't interact with her as much as you would assume
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
We first tried 2 clomid IUIs then switched to a another medicine for the 3rd IUI. All 3 resulted in negative pregnancy tests. For my IVF egg retrieval, I did Gonal F and Menopur with Cetrotide. This results in 21 eggs retrieved and 9 frozen embryos. For my FET, I did estrogen and PIO. Transfer was successful but miscarried at 8w+2d.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: Marissela Mckee)
My care coordinator was fine. My only complaint was that there were multiple times I felt like a number rather than a patient. It was clear she didnt look at my chart before responding to questions (ex. when I was having issues before my FET and emailed her about them, she responded with something about clomid which I had not been on in months). The other nurses that handled my monitoring appointments and blood work were all wonderful.
Describe your experience with San Diego Fertility Center.
Majority of the clinic staff are wonderful and compassionate, but I did have several interactions that I thought could have been handled differently. I had a front desk girl start to say how she and her husband werent desperate enough yet to start treatments and then immediately caught herself. Days after my miscarriage (right before Christmas) I had staff asking me if I had any fun plans for the holiday. It wasnt mean-spirited but I do feel that in these situations knowing things like that could impact those suffering through a loss should be part of their standard care training. My only other specific complaint was the day we had our ultrasound and found out the baby didnt have a heartbeat anymore. Our nurse that day said it so matter-of-fact and left the room to get the doctor. As they escorted us to the doctors office I saw our nurse setting up for a staff party or something in the break room. Again, this wasnt mean-spirited but I feel like extra caution needs to be taken in these clinics to avoid their patients feeling like numbers. To me, in that extremely emotional moment, seeing the person that had just told me I lost a baby setting up for a party really bothered me. Something as easy as shutting the door to the break room could have avoided that feeling for me, but again, I know there was no bad intent from the staff. I would assume most of the staff have not been through fertility treatments so some of these things that, anywhere else, would never be an issue are felt differently based on what we are going through. Besides these couple instances, we have loved our clinic and the staff.
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
Dr Friedman preferred we start with one embryo due to the risk of multiples. She was open to the conversation of transferring 2 for future transfers.
What specific things went wrong at San Diego Fertility Center?
  • Provided conflicting information
9
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
9
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2017 - 2019, Successful
10
9
Age 39 - 41
1 IVF
Poor Egg Quality
Recurrent Pregnancy Loss
Unexplained
European
East Asian
Income $100K - $199K
Only Doc Seen
Strongly Recommends
Strongly Recommends
Successful
Dr. Friedman always spoke to me respectfully and professionally, empathizing with my situation while also being honest about the pros and cons of the different treatment options for my situation. ... Dr. Friedman is a compassionate, trustworthy, and professional. ... She never pressured me. ... First embryo transfer cycle was cancelled as my uterine lining was not optimal thickness. She prescribed medications to help thicken my lining for the next cycle which worked.
The clinic's [San Diego Fertility Center] strengths are the great people that work there. One weakness is that they are sometimes very booked to the point that you can end up waiting longer than expected to be seen. ... I pre-paid a flat charge of $17,500 for the entire treatment process. ... I especially appreciated the nurse that planned my egg retrieval cycle as she advised me to get pricing for all of my medications through insurance and retail as sometimes the retail price is significantly lower than through insurance.
How was your experience with Brooke Friedman at San Diego Fertility Center?
Dr. Friedman is a compassionate, trustworthy, and professional. She made me feel comfortable and presented all my treatment options with the pros and cons so I always felt like I was making a fully informed decision. She never pressured me.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Ask questions if you don't understand something. Be open and honest about your expectations and take your time to weigh the pros and cons.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
Dr. Friedman always spoke to me respectfully and professionally, empathizing with my situation while also being honest about the pros and cons of the different treatment options for my situation.
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
First embryo transfer cycle was cancelled as my uterine lining was not optimal thickness. She prescribed medications to help thicken my lining for the next cycle which worked.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: Marissela McKee)
All of the nursing staff was great. They made me feel at ease and were always willing to take the time to answer my questions or address any concerns. I especially appreciated the nurse that planned my egg retrieval cycle as she advised me to get pricing for all of my medications through insurance and retail as sometimes the retail price is significantly lower than through insurance. I think I saved at least 50% on my medications following this advice.
Describe your experience with San Diego Fertility Center.
The clinic's strengths are the great people that work there. One weakness is that they are sometimes very booked to the point that you can end up waiting longer than expected to be seen. This only happened on a few occasions but it would have been nice to be called if they are running behind so that I didn't leave work just to sit in the waiting room for 30-40 minutes.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
I pre-paid a flat charge of $17,500 for the entire treatment process. This was given as the best option to control costs as I would not have to pay anything more. They would refund any amounts that my insurance covered. My insurance only covered the visits at the office and not the embryology lab or surgery center so I only got refunded about $775.
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
We made it clear from the beginning that we only wanted one embryo transferred as we only wanted one child and did not want to take the risk of multiples. She fully supported our decision.
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
9
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2018, Successful
10
10
Age 28
Anovulation
PCOS
Tubal Blockage
European
Latinx
Native American
Income $100K - $199K
2nd of 2 Docs
Strongly Recommends
Strongly Recommends
Successful
We had our first meeting and we just talked for an hour, she [Dr. Friedman] was so sweet + let us cry while we told her about how hard infertility + miscarrying had been. ... She is warm + kind but knows her stuff. Is a great listener + great communicator. ... I needed to get the Fallopian tube blockage test, go on bc to start a period, take lupromen, get ultrasounds, ovidrel shot and then timed intercourse.
The front desk people [San Diego Fertility Center] could have been a little more warm and inviting. The clinic was very nice + clean. Great decor and always got into appts quickly. ... MJ [nurse]was so good at her job. Had all the paperwork lined up. Calls + emails were answered promptly. I received a lot of info the first appt and was confused and she didn’t mind going over it all again the next day on the phone with me. Very sweet.
How was your experience with Brooke Friedman at San Diego Fertility Center?
She was honestly a dream. I was so nervous fertility clinics just wanted to take my money, but she said she could have me pregnant in 4 months, and it was almost to the day that she said that we had our 4 week ultra sound with her... the front desk asked if we minded if our appt would be pushed back a bit because dr Friedman really wanted to do the ultrasound. So sweet.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Don’t hold back, tell her everything. She is warm + kind but knows her stuff. Is a great listener + great communicator.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
We had our first meeting and we just talked for an hour, she was so sweet + let us cry while we told her about how hard infertility + miscarrying had been. Her nurse, MJ, gave us her cell phone number in case we needed to ask questions when they were closed. Unreal!
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
I needed to get the Fallopian tube blockage test, go on bc to start a period, take lupromen, get ultrasounds, ovidrel shot and then timed intercourse.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: Yes! MJ was so amazing )
MJ was so good at her job. Had all the paperwork lined up. Calls + emails were answered promptly. I received a lot of info the first appt and was confused and she didn’t mind going over it all again the next day on the phone with me. Very sweet.
Describe your experience with San Diego Fertility Center.
There was assigned parking spots for the clinic and jolly ranchers which was a plus. The front desk people could have been a little more warm and inviting. The clinic was very nice + clean. Great decor and always got into appts quickly.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
I got a referral for the fallopian blockage test, I don’t remember the price. But the sperm sample was $125. And then we spend $400 for the ultrasounds before the ovidrel shot.
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
10
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2017 - 2018, Unsuccessful
4
3
Age 35 - 36
3 IUI
1 IVF
Unexplained
European
Marketer or PR
Only Doc Seen
Doesn't Recommend
Doesn't Recommend
Unsuccessful
Dr. Friedman seems to be knowledgable and caring. However, often times we didn't feel as though she wanted to dive into the 'why' of a situation or explain treatment or options thoroughly, and we felt as though we annoying when we asked any questions. It could have just been a bad fit, but we felt a lot like we couldn't ask questions without feeling judged.... because our embryos were PGS tested normal, she only wanted to do one at a time.
The physical office space [San Diego Fertility Ctr] is very nice and stylish. Everything seems to date, and the lab seems extremely knowledgable. The front desk ladies and the nursing staff is very nice, helpful, and usually very willing to talk through questions with you. However, there are several people that work there that make it uncomfortable to ask questions. You often feel like they are too busy to answer questions, or you are viewed stupid for asking those questions.
How was your experience with Brooke Friedman at San Diego Fertility Center?
Dr. Friedman seems to be knowledgable and caring. However, often times we didn't feel as though she wanted to dive into the 'why' of a situation or explain treatment or options thoroughly, and we felt as though we annoying when we asked any questions. It could have just been a bad fit, but we felt a lot like we couldn't ask questions without feeling judged.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
She is very busy. She travels quite a bit. She definitely has a sweet nature, but also one that doesn't seem to have patience for too many questions. It can be tough to talk with her.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
As a whole, Dr. Friedman is very nice. However, that nice-ness comes off quite unauthentic. She is pretty quick in all meetings, calls, procedures - so while very nice, sweet bedside manner, due to the unauthenticity of that nice manner, and the quickness to get to the next thing, you often feel like just a number.
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
IUIs were all the same with use of letrozole, due to my production of follicles. The were all BFN, and it was the same protocol every time. For the IVF, it was stimulatin with gonal f, menopur, clomid, cetritide, and a lupron trigger. the FETs were estridial, progesterone, 3 days of antibiotics, 3 days of prednisone, baby aspirin, and the first one had lupron mini dose and letrozole.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: MJ)
The medical assistant that was in charge of coordinating our care continually would forget who we were (kept asking for name and date of birth via email after a year's worth of care), would mix up protocols, results, and forget to submit certain forms. Also, would give misinformation on the costs of certain things. While she was nice to your face, it also felt forced, and the misinformation almost messed up our cycles. However, the rest of the nursing staff was nice and well informed, and generally helpful.
Describe your experience with San Diego Fertility Center.
The physical office space is very nice and stylish. Everything seems to date, and the lab seems extremely knowledgable. The front desk ladies and the nursing staff is very nice, helpful, and usually very willing to talk through questions with you. However, there are several people that work there that make it uncomfortable to ask questions. You often feel like they are too busy to answer questions, or you are viewed stupid for asking those questions.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
IUIs cost around $1500; IVF was around $13K + Medication for cash pay, subsequent FET was $4K + meds
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
because our embryos were PGS tested normal, she only wanted to do one at a time. she said there wasn't much chance of helping increaseing the number of embryos, but it did increase the chance of multiples.
What specific things went wrong at San Diego Fertility Center?
  • Lost paperwork
  • Lost appointments
  • Failed to order appropriate test
  • Failed to inform you of changes in protocol
  • Provided conflicting information
  • Failed to convey critical information
  • Failed to consider drug intolerance
Describe the specific things that went wrong at San Diego Fertility Center.
When a new medicine was prescribed or changes made to a protocol, such as adding clomid to the stimulation for IVF, the negatives and side effects were not discussed, as well as how it could push out the timeline of the overall process. Additionally, bloodwork was done, and determined that I needed some extra medicine. No one called me to discuss the medication or what my tests showed - they simply handed me a prescription to be filled.
4
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
3
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2017 - 2018, Unknown Success
9
9
Age 36 - 37
2 IVF
Poor Egg Quality
Tubal Blockage
Unexplained
European
Income $100K - $199K
Teacher
Only Doc Seen
Strongly Recommends
Strongly Recommends
Success w/ Doc Too early to know
Dr. Friedman has a great bedside manner and is positive and encouraging without being overly optimistic. She will spend the time to answer all of your questions without making you feel like a number at the clinic and always remembered things about our past treatment even when significant time had passed. She is open to altering plans and treatments if things don't work the first time. She always responds to emails and calls with important news
SD Fertility is a well-oiled machine. They have a beautiful facility and many of the MAs and nurses have been there for a long time. I have always had a good experience with communication and visits. The front office staff, MAs, and ultrasound nurses are great.... She [Dr. Friedman] calls patients with good or bad news herself (not her nursing staff). She was warm and truly cares about her patients.... Costs are more expensive than other clinics.
How was your experience with Brooke Friedman at San Diego Fertility Center?
Dr. Friedman has a great bedside manner and is positive and encouraging without being overly optimistic. She will spend the time to answer all of your questions without making you feel like a number at the clinic and always remembered things about our past treatment even when significant time had passed. She is open to altering plans and treatments if things don't work the first time. She always responds to emails and calls with important news, whether it is good or bad. I appreciate this especially considering many clinics have the nurses call with results.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Generally, I would do your research but trust her knowledge. After going through a couple years of IVF, I know a lot more now than I did when I first started. Be informed with any protocol and treatments that any doctor gives you so you know what questions to ask, but remember that they have had years of training and trust that they are doing what is in your best interest.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
Dr. Friedman took the time to explain aspects of treatments with us, answered our questions without making us feel as though we shouldn't ask them, and always weighed pros and cons with us. She was quick to answer emails and when we had questions that were too long to be answered via email, was always willing to set up a phone appointment with us. She calls patients with good or bad news herself (not her nursing staff). She was warm and truly cares about her patients.
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
The first retrieval round was standard with 250 gonal f, 75 menopur, and centrotide with an HCG co-trigger, second round we changed the protocol due to egg quality and decreased the gonal f and added HGH for part of the cycle with a lupron trigger.
Describe your experience with San Diego Fertility Center.
SD Fertility is a well-oiled machine. They have a beautiful facility and many of the MAs and nurses have been there for a long time. I have always had a good experience with communication and visits. The front office staff, MAs, and ultrasound nurses are great.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
Costs are more expensive than other clinics.
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
Dr. Friedman strongly prefers ESET for PGS tested embryos. She is open to transferring more, but prefers ESET. I don't know what she would recommend for non-PGS tested embryos.
9
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
9
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2017 - 2018, Unknown Success
10
10
Age 37 - 38
4 IUI
2 IVF
Donor Eggs
Diminished Ovarian Reserve
Unexplained
European
Income $200K - $499K
Sales Representative
2nd of 2 Docs
Strongly Recommends
Strongly Recommends
Success w/ Doc Too early to know
Dr Friedman is the best. She is committed to helping patients build their families, she is open to new suggestions and ideas if you have them from your own research. She is extremely supportive and knowledgeable and we felt confident in her ability to advise us.... Dr Friedman was always open to discussing options that I had read about and was able to definitively give her opinions on the best course of action for me. Dr Friedman was also available to communicate with by email so if I had any questions I could ask her directly at any time.
This clinic is wonderful. I went through multiple rounds of IVF with my own eggs and now am moving to a donor- when I first moved to a donor I researched all of the clinics in the Us that had an in house donor program and SDFC is by far the best. This is a clean, friendly, high end clinic that treats you like an individual and a priority. I recommend this clinic to people whenever possible.... Each cycle is about $13k plus medications- my meds were over $10K per cycle.
How was your experience with Brooke Friedman at San Diego Fertility Center?
I feel like this is a repetitive question as I just wrote an answer to this question about Dr Friedman. Dr Friedman has been very supportive through all of my fertility treatments. I was her patient for IVF only and she always made my husband and myself very comfortable in her knowledge of what we were going through. One of the first things she told us was that she was there to help us build our family and that really put our minds at ease. Dr Friedman was always open to discussing options that I had read about and was able to definitively give her opinions on the best course of action for me. Dr Friedman was also available to communicate with by email so if I had any questions I could ask her directly at any time. I would trust Dr Friedman with my life and recommend to anyone looking for an amazing fertility doctor.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Don’t be afraid to ask all of your questions even ones that seem crazy or far out there! Dr Friedman was really patient answering questions about many different protocols I had read about and it made me feel confident in the protocol we ended up going with because I understood and wasn’t second guessing myself.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
Dr Friedman is the best. She is committed to helping patients build their families, she is open to new suggestions and ideas if you have them from your own research. She is extremely supportive and knowledgeable and we felt confident in her ability to advise us.
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
My first cycle started with BCP and went on to add Menopur, Gonal F and then Cetrotide. I had 7 eggs retrieved with 6 mature. One highly graded blast and it was abnormal. For my second cycle we intended to prep with Estrace but I ended up with large ovarian cysts. My second cycle also resulted in one abnormal embryo but less eggs. For this one I wish we had waited longer to make sure the cysts were not affecting the cycle at all.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: MJ )
Nursing staff was wondering. Always friendly and encouraging and professional.
Describe your experience with San Diego Fertility Center.
This clinic is wonderful. I went through multiple rounds of IVF with my own eggs and now am moving to a donor- when I first moved to a donor I researched all of the clinics in the Us that had an in house donor program and SDFC is by far the best. This is a clean, friendly, high end clinic that treats you like an individual and a priority. I recommend this clinic to people whenever possible.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
Each cycle is about $13k plus medications- my meds were over $10K per cycle.
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
My doctor will allow me to transfer 2 embryos if we want twins but we need to sign off that we understand the risks. Given her advice I think k we will only transfer one however for prospective parents that want twins. Dr Friedman will allow 2.
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Compassion
Explained risks
Adaptability
10
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2017, Unknown Success
10
10
Age 50
3 IUI
Egg Freezing
IVF
Donor Eggs
Surrogacy
Male Factor
Recurrent Pregnancy Loss
Other
European
Income $100K - $199K
Lawyer
2nd of 2 Docs
Strongly Recommends
Strongly Recommends
Success w/ Doc Too early to know
I truly feel she [Dr. Brooke Friedman] wants the best for us in building our family. She was kind, patient and transparent with our chances...detailed in her explanations...Based on her recommendation we turned to surrogacy...has been great in handling my need for every detail and in communicating in a different manner to my husband who just wants the bottom line.
The clinic [San Diego Fertility Center] says they advocate for single transfer, but they believe strongly in individual choice...they are kind and caring. We have been treated like valuable friends who they want to help have a family...[staff] has been the very best to us in helping us with understanding the financial packet...[staff] was amazing in helping us select an egg donor
How was your experience with Brooke Friedman at San Diego Fertility Center?
Dr. Friedman is kind, caring, and detailed in her explanations. We have had horrible luck and a long history there, but she has been then the whole time. We lost two babies - stillborn to two separate surrogates in 2018 and 2019. Dr. Friedman has been amazing in helping us move forward after these devastating losses.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
I have no advice. Dr. Friedman has been great in handling my need for every detail and in communicating in a different manner to my husband who just wants the bottom line.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
I truly feel she wants the best for us in building our family. She was kind, patient and transparent with our chances. Based on her recommendation we turned to surrogacy.
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
By the time we transferred our care to Dr. Frideman, we only tried one more IVF with donor eggs transferred to me. Then we turned to surrogates. We are still hopeful and have found another lovely surrogate.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: Danielle)
Everyone has been lovely. (We just don't have a living baby yet.)
Describe your experience with San Diego Fertility Center.
It seems large and intimidating at first, but they are kind and caring. We have been treated like valuable friends who they want to help have a family. Debbie Goode has been the very best to us in helping us with understanding the financial packet. Jenna Lake was amazing in helping us select an egg donor, and again when we needed another.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
We have undergone treatment with transfers to first me, and then four separate surrogates. I could not begin to break it down. I do know they have a program with a "guarantee" that seemed quite attractive if you qualify.
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
The clinic says they advocate for single transfer, but they believe strongly in individual choice. (We chose single for each transfer.)
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Compassion
Explained risks
Adaptability
10
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
LGBTQ
Verified

This patient has provided documentation of treatment at this clinic.

2016 - 2017, Successful
10
10
Age 34 - 35
10 IUI
1 IVF
Donor Sperm
PCOS
Unexplained
Other
Income $100K - $199K
Graphic Designer
4th of 4 Docs
LGBTQ
Strongly Recommends
Strongly Recommends
Successful
Dr. Friedman is extremely bright and knowledgeable in her field. Right from the start she made us feel very comfortable (we are an LGBT couple) and we felt an immediate connection and trust with her...Being able to email her directly with questions was amazing. She not only answered everything I would ask (and I had a lot of questions), she responds in the same day which is HUGE when you are going through fertility treatment...Dr. Friedman really personalized my care and made me feel like she genuinely cared about my partner's and my goals, wants, and needs. I knew without a doubt that Dr. Friedman knew who I was and my case every time I had to contact her.
As a clinic everyone there [at San Diego Fertility Clinic] is very friendly and patient and understanding. The only thing that kind of frustrated me a little bit is that you have to talk to a lot of different people rather than their be 1 liaison that you work with...The IUI cycles were around $700 per cycle. The IVF cycle if you do single cycle is around $13,500 and we chose to do success guarantee which was $22,465...On the plus side, they ALL use email (I love emailing rather than calling) so I was able to email all the coordinators about everything.
How was your experience with Brooke Friedman at San Diego Fertility Center?
Dr. Friedman is extremely bright and knowledgeable in her field. Right from the start she made us feel very comfortable (we are an LGBT couple) and we felt an immediate connection and trust with her. We had full faith in every decision or opinion she gave and could feel that she genuinely cared about us. She is also extremely warm and compassionate and is also very calming and reassuring. I wish that Dr. Friedman could be my doctor for everything, she is by far the best doctor I have ever seen.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Being able to email her directly with questions was amazing. She not only answered everything I would ask (and I had a lot of questions), she responds in the same day which is HUGE when you are going through fertility treatment.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
Dr. Friedman really personalized my care and made me feel like she genuinely cared about my partner's and my goals, wants, and needs. I knew without a doubt that Dr. Friedman knew who I was and my case every time I had to contact her. She quickly responded to any questions I had as well as would call me to wish me luck on everything.
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
When we came to Dr. Friedman I had already tried 8 IUI's without a single one resulting in a pregnancy. I have PCOS, am a lesbian, and was using frozen donor sperm. I also had tried everything from fertility meds (clomid and letrozole) to injectables (follistim and hcg trigger shots) and progesterone suppositories. I had had some positive physical changes (ie: lost weight, less stress, more stable cycle) and wanted to try IUI at least once or twice before making the big plunge to IVF. Dr. Friedman was in full support of this, she believed there was the possibility that IUI could work and understood my reason for wanting to try. After the 2nd try when it did not work I appreciated that she was honest in telling me her opinion on why she thought the IUI's weren't working and why IVF would have a much better chance and she was supportive of either decision we made. We ended up deciding to go with IVF retrieval and FET instead of trying a 3rd IUI with her (would have been my 11th IUI total). She confidently believed we would get pregnant on our first FET. We had a minor road bump right before the transfer (I ended up having uterine polyps and had to have them surgically removed) but then everything went smoothly with our embryo transfer (we transferred 1 by choice) and I am happy to say we are currently almost 10 weeks pregnant after our first try.
Describe your experience with the nursing staff at San Diego Fertility Center.
Some of them are fantastic, a couple of them weren't as warm in their bedside manner but then again that could be because we were spoiled by how lovely Dr. Friedman is. Some of them were a little disorganized and lost some of my forms but I made copies for myself so it wasn't a big deal to me.
Describe your experience with San Diego Fertility Center.
As a clinic everyone there is very friendly and patient and understanding. The only thing that kind of frustrated me a little bit is that you have to talk to a lot of different people rather than their be 1 liaison that you work with. For example, you speak to coordinator to arrange your meds, 1 coordinator to arrange your insurance, 1 coordinator to arrange your financials and billing, 1 coordinator to train you on your meds, 1 coordinator to set up your calendar, and then the medical assistant to the actual doctor. There were times this was frustrating for me and I wished that I could just contact 1 person to take care of all of that and arrange with all those coordinators themselves. I'm not sure if this is usually how all clinics work or not. On the plus side, they ALL use email (I love emailing rather than calling) so I was able to email all the coordinators about everything.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
The IUI cycles were around $700 per cycle. The IVF cycle if you do single cycle is around $13,500 and we chose to do success guarantee which was $22,465.
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
We were very adamant about not wanting to multiples, obviously if we somehow ended up with multiples we would not complain but we preferred to have a singleton. Other doctors I have seen push to transfer more than 1 embryo to increase your chances and Dr. Friedman was in complete and total support of us transferring only 1 embryo at a time. We are so grateful that her vision and ours were completely on the same page.
What specific things went wrong at San Diego Fertility Center?
  • Lost paperwork
Describe the specific things that went wrong at San Diego Fertility Center.
One of the nurses lost a set of my documents but I had copies for myself so it ended up not being a big deal.
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
10
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2016, Unsuccessful
5
6
Age 31
3 IUI
1 IVF
Male Factor
European
Income $100K - $199K
Nurse or HC Services
1st of 2 Docs
Doesn't Recommend
Doesn't Recommend
Unsuccessful
We did low dose clomid IUI cycles (x3) [wtih Dr. Friedman] . I produced 2-6 follicles each cycle, but none resulted in pregnancy. My husbands sperm count was a tad low on the second and third IUI rounds... has wonderful bedside manner and is extremely warm and kind...She did get a little flustered during my first iui as she was having difficulty getting the catheter in (I have a retroverted uterus so it could have been difficult). I did see a different provider almost every visit which was a little frustrating.
[San Diego Fertility Center] Very nice, new facility. I liked that they had a wide range of appointment times, including early slots for monitoring. They were one of the only places that took my insurance for iuis. Since it is such a large clinic and there are so many different providers (including PAs and NPs) you can start to feel like a number a little bit (lost in the shuffle). They had a success guarantee program I was looking into back in 2016 for ivf.
How was your experience with Brooke Friedman at San Diego Fertility Center?
Dr Friedman is a wonderful person and had amazing bedside manner (very warm and positive and always seemed to care). She did get a little flustered during my first iui as she was having difficulty getting the catheter in (I have a retroverted uterus so it could have been difficult). I did see a different provider almost every visit which was a little frustrating.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Make sure you get along well with her medical assistant.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
Dr Friedman has wonderful bedside manner and is extremely warm and kind. The office itself, including front desk and medical assistant were another story, however (felt much more like a number with them).
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
We did low dose clomid IUI cycles (x3). I produced 2-6 follicles each cycle, but none resulted in pregnancy. My husbands sperm count was a tad low on the second and third IUI rounds.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: MJ)
She was a very nice person, but did not appear very organized. I had to call and email numerous times to follow up on ensuring med Scripts were sent to pharmacies and when double checking timing of doses. Felt like I had to do double or triple the work to make sure things were correct. This could be because I was not an ivf patient at this point (maybe they put all their resources towards ivf patients and those getting iui s take a back seat??)
Describe your experience with San Diego Fertility Center.
Very nice, new facility. I liked that they had a wide range of appointment times, including early slots for monitoring. They were one of the only places that took my insurance for iuis. Since it is such a large clinic and there are so many different providers (including PAs and NPs) you can start to feel like a number a little bit (lost in the shuffle). They had a success guarantee program I was looking into back in 2016 for ivf.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
My insurance covered three iuis so I only had a $40 co pay each visit.
What specific things went wrong at San Diego Fertility Center?
  • Failed to call in prescriptions to pharmacy
Describe the specific things that went wrong at San Diego Fertility Center.
Had a difficult time with our first iui and getting the meds called into our pharmacy.
5
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
6
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2016, Successful
10
10
Age 36
2 IVF
Unexplained
Middle Eastern
Income $100K - $199K
4th of 4 Docs
Strongly Recommends
Strongly Recommends
Successful
She [Dr. Friedman] makes sure you are comfortable with any decision through the process and keeps you informed about everything. She always answered all our questions and replied to all our emails and we feel very fortunate to have our treatment with her. She even called to give the results when I was told that a nurse from the center will call. And when I decided to see a nurse for an ultrasound as Dr Friedman was in the operation room and I choose not to wait, Dr. Friedman called me in the afternoon to congratulate me...
The Staff at SDFC were so supportive, respectful, kind and knowledgeable. They try their best to make you ivf journey much easier...I highly recommend having a consultation with Dr Friedman and I'm sure you will feel the difference from that moment...
How was your experience with Brooke Friedman at San Diego Fertility Center?
Going through IVF is not easy but Dr. Brooke made our experience much better. Dr. Friedman is so kind and intelligent and truly cares for her patients. She makes sure you are comfortable with any decision through the process and keeps you informed about everything. She always answered all our questions and replied to all our emails and we feel very fortunate to have our treatment with her. She even called to give the results when I was told that a nurse from the center will call. And when I decided to see a nurse for an ultrasound as Dr Friedman was in the operation room and I choose not to wait, Dr. Friedman called me in the afternoon to congratulate me. We had to deal with 4 doctors for infertility and Dr Friedman was the sweetest and most dedicated doctor.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
I highly recommend having a consultation with Dr Friedman and I'm sure you will feel the difference from that moment.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
Dr. Friedman is so kind and intelligent and truly cares for her patients. She makes sure you are comfortable with any decision through the process and keeps you informed about everything. She always answered all our questions and replied to all our emails and we feel very fortunate to have our treatment with her. She even called to give the results when I was told that a nurse from the center will call. And when I decided to see a nurse for an ultrasound as Dr Friedman was in the operation room and I choose not to wait, Dr. Friedman called me in the afternoon to congratulate me.
Describe your experience with your nurse at San Diego Fertility Center.
The Staff at SDFC were so supportive, respectful, kind and knowledgeable. They try their best to make you ivf journey much easier.
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
10
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2016, Successful
10
10
Age 37
3 IUI
6 IVF
6 Egg Freezing
Donor Eggs
Poor Egg Quality
Unexplained
European
Latinx
Income $100K - $199K
5th of 5 Docs
Strongly Recommends
Strongly Recommends
Successful
I totally recommend Dr. Friedman and the SDFC to anybody going through this heart breaking journey, they were extremely professional, thorough and yet very warm, showing a great empathy for our situation. We are almost 12 weeks pregnant and we are still crossing our fingers so that all goes well, we are confidant that it will just because we know we were in such great hands.
We had several Skype appointments and it was amazing to see how well they [staff at San Diego Fertility Center] coordinated everything for us (medication, first appointments with a local doctor, tests, etc.). They were able to accommodate our schedules and help us with by being flexible around the logistics of our travel. I totally recommend Dr. Friedman and the SDFC to anybody going through this heart breaking journey, they were extremely professional, thorough and yet very warm, showing a great empathy for our situation. We are almost 12 weeks pregnant and we are still crossing our fingers so that all goes well, we are confidant that it will just because we know we were i
How was your experience with Brooke Friedman at San Diego Fertility Center?
After 6 years trying to build our family, 6 IVFs, two clinics in LA and several in Argentina where we live now, we were so lucky that somebody introduced us to Dr Brooke Friedman of the San Diego Fertility Center. We hesitated at first because of the long distance but once we decided to do a treatment with them we felt their complete support and we were sure that we made the right decision. We had several Skype appointments and it was amazing to see how well they coordinated everything for us (medication, first appointments with a local doctor, tests, etc.). They were able to accommodate our schedules and help us with by being flexible around the logistics of our travel. I totally recommend Dr. Friedman and the SDFC to anybody going through this heart breaking journey, they were extremely professional, thorough and yet very warm, showing a great empathy for our situation. We are almost 12 weeks pregnant and we are still crossing our fingers so that all goes well, we are confidant that it will just because we know we were in such great hands.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Trust her, you are in good hands.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
After 6 years trying to build our family, 6 IVFs, two clinics in LA and several in Argentina where we live now, we were so lucky that somebody introduced us to Dr Brooke Friedman of the San Diego Fertility Center. We hesitated at first because of the long distance but once we decided to do a treatment with them we felt their complete support and we were sure that we made the right decision. We had several Skype appointments and it was amazing to see how well they coordinated everything for us (medication, first appointments with a local doctor, tests, etc.). They were able to accommodate our schedules and help us with by being flexible around the logistics of our travel. I totally recommend Dr. Friedman and the SDFC to anybody going through this heart breaking journey, they were extremely professional, thorough and yet very warm, showing a great empathy for our situation. We are almost 12 weeks pregnant and we are still crossing our fingers so that all goes well, we are confidant that it will just because we know we were in such great hands.
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
Fresh transfer, egg donor.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: Megan)
Very profesional, flexible and understanding.
Describe your experience with San Diego Fertility Center.
Great coordination between all the departments (nurse, doctors, finance, donor team)
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
Around 40k
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
10
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2018 - 2019, Successful
10
10
Age 36 - 37
2 IVF
Surrogacy
European
Nurse or HC Services
Only Doc Seen
Strongly Recommends
Strongly Recommends
Successful
Dr. Friedman from the start listened to all of my questions and answered them to the best of her ability. She made me feel like I was not alone. She explained everything to us and after the first failed cycle she adjusted everything in hope for a greater outcome....We visited this subject [Eset] and both agreed that single embryo transfer is the safest option for all parties involved and better chance of success with a full term baby.
The clinic [San Diego Fertility Ctr] was clean, the staff was professional and friendly. They were very helpful with any questions or concerns. They truly care about their patients. Both clinics I visited were warm and I was so comfortable every time I went in....The entire process was amazing, I had no idea what was involved and the entire team was amazing. Answered any questions I had with prompt responses. I don’t have a bad thing to say about them.
How was your experience with Brooke Friedman at San Diego Fertility Center?
Dr. Friedman from the start listened to all of my questions and answered them to the best of her ability. She made me feel like I was not alone. She explained everything to us and after the first failed cycle she adjusted everything in hope for a greater outcome.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Even though you have a plan, be open to change as it never goes as expected.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
The entire process was amazing, I had no idea what was involved and the entire team was amazing. Answered any questions I had with prompt responses. I don’t have a bad thing to say about them.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: Danielle Miller)
Danielle was amazing, she was so supportive and made me feel like no question was too dumb to ask. She went over everything in detail as I had asked. Being in the medical field I wanted to know everything. She even gave me her personal phone number if I had any questions after hours. She went above and beyond.
Describe your experience with San Diego Fertility Center.
The clinic was clean, the staff was professional and friendly. They were very helpful with any questions or concerns. They truly care about their patients. Both clinics I visited were warm and I was so comfortable every time I went in.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
The entire cost for 2 rounds of ivf and 2 retrieval’s was $39,000 not including meds. Medication was another $9,000
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
We visited this subject and both agreed that single embryo transfer is the safest option for all parties involved and better chance of success with a full term baby.
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
10
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2018 - 2019, Unknown Success
4
4
Age 34 - 35
2 IUI
Unexplained
European
Income $0 - $49K
Entrepreneur
Only Doc Seen
Doesn't Recommend
Doesn't Recommend
Success w/ Doc Too early to know
My personal journey was not addressed in detail. She [Dr. Friedman] spoke to us about blanket percentages and we always felt like it was so generic and our specific situation was not addressed. ... She really didn’t recommend any strategy besides do 3 IUI treatments and then if that didn’t work we would meet again. ... My experience under her care was that I didn’t trust her opinion.
The clinic [San Diego Fertility Center] is clean, professional and conveniently located. ... MJ was suppose to schedule an important SHG and she didn’t. Also I never heard from Dr. Friedman after the SHG ... Some of the nurses there are very sweet and compassionate. The weakness is it’s hard to schedule appointments with the doctor and this delays your future treatments. ... It took us over 6 months to complete a check list that should have only taken 2 months
How was your experience with Brooke Friedman at San Diego Fertility Center?
My experience under her care was that I didn’t trust her opinion. It also felt like she was very quick to prescribe clomid even though I had no problem with egg production. It seems like they don’t care if you conceive multiples.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
If you want to initiate all appointments, procedures and do most of the research on your own then this is a good place. Be careful of their numbers with multiples and follow hour intuition
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
My personal journey was not addressed in detail. She spoke to us about blanket percentages and we always felt like it was so generic and our specific situation was not addressed.
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
She really didn’t recommend any strategy besides do 3 IUI treatments and then if that didn’t work we would meet again.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: MJ)
Communicating with her nurse was always painful. She showed no compassion and was very confusing when it came to the next steps. It took us over 6 months to complete a check list that should have only taken 2 months
Describe your experience with San Diego Fertility Center.
The clinic is clean, professional and conveniently located. Some of the nurses there are very sweet and compassionate. The weakness is it’s hard to schedule appointments with the doctor and this delays your future treatments.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
IUI is $700 a cycle
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
She was very fact and number focused and left the decision up to us if we do IVF.
What specific things went wrong at San Diego Fertility Center?
  • Failed to order appropriate test
  • Failed to convey critical information
Describe the specific things that went wrong at San Diego Fertility Center.
MJ was suppose to schedule an important SHG and she didn’t. Also I never heard from Dr. Friedman after the SHG
4
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
4
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
LGBTQ
Verified

This patient has provided documentation of treatment at this clinic.

2019, Unknown Success
10
10
Age 28
1 IVF
Donor Sperm
Tubal Blockage
Other
Income $50K - $99K
Sales Representative
Only Doc Seen
LGBTQ
Strongly Recommends
Strongly Recommends
Success w/ Doc Too early to know
I was told because of blocked tubes it was best to go into IVF and skip IUI I started BC on day 4 of my cycle and then took 75 IUIs of menopour and 300 ius of follistim . ... From the moment I met her [Dr. Friedman] she has been very kind and welcoming. She also has good bedside manner And makes sure to awnser any questions we have and is through in explaining the IVF process . I am very pleased so far and would highly recommended her because of this
the gal who awnsers the phones is super friendly and remembers me when I walk into the clinic [San Diego Fertility Center]. All the other staff is just as friendly .The blood draw gala make everything quick and painless :) .on egg retrieval day every one was smiling and joking around which put me at ease . Even though it was early (7am ) everyone was on point and ready to go ... MJ is amazing she replies promptly to emails and calls and is such a delight to interact with
How was your experience with Brooke Friedman at San Diego Fertility Center?
From the moment I met her she has been very kind and welcoming. She also has good bedside manner And makes sure to awnser any questions we have and is through in explaining the IVF process . I am very pleased so far and would highly recommended her because of this
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
No advice . She is wonderfuo
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
I first attended seminar with doctor Friedman and she very kindly awnsered all my questions with a good beside manner . Our interactions with her have been extremely pleasant
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
I was told because of blocked tubes it was best to go into IVF and skip IUI I started BC on day 4 of my cycle and then took 75 IUIs of menopour and 300 ius of follistim . Had egg retrieval and had 14 eggs retrieved and 12 fertilized and now have 6 embryos for freezing
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: MJ)
MJ is amazing she replies promptly to emails and calls and is such a delight to interact with
Describe your experience with San Diego Fertility Center.
the gal who awnsers the phones is super friendly and remembers me when I walk into the clinic . All the other staff is just as friendly .The blood draw gala make everything quick and painless :) .on egg retrieval day every one was smiling and joking around which put me at ease . Even though it was early (7am ) everyone was on point and ready to go
Describe your experience with your monitoring appointments at San Diego Fertility Center.
They were able to fit me on for monitoring based on my schedual
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
25k for gaurenteed sucess plan
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
She advised becuase of my age and chance of multiples 1 embryo was recommended for transfer because focous is to deliver healthy babies
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
10
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
2019, Successful
10
9
Age 31
Endometriosis
Tubal Blockage
European
Income $100K - $199K
Consultant
1st of 2 Docs
Strongly Recommends
Strongly Recommends
Successful
Dr. Friedman answered all of my questions, took the time I needed, and was realistic about what my goals should be. She called my OBGYN to get all of the information she needed...She is very knowledgeable, kind, realistic, and has your best interest in mind. She was able to answer all of my questions, and walked me through every detail very thoroughly. She was also very positive and thoughtful, she helped me develop realistic goals and to have hope in the possibilities.
We weren’t notified by the clinic [San Diego Fertility Center] when our genetic tests returned, so I had to call and get access to them. Once I did call, they were very helpful...The nursing staff was very professional. Our labs went great, and they even took our picture without needing to rush. When I called in to ask questions, they were always available and knowledgeable...financial team was helpful, and the overall consultation. experience was great.
How was your experience with Brooke Friedman at San Diego Fertility Center?
She is very knowledgeable, kind, realistic, and has your best interest in mind. She was able to answer all of my questions, and walked me through every detail very thoroughly. She was also very positive and thoughtful, she helped me develop realistic goals and to have hope in the possibilities.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
I would suggest they come with a list of questions and not be afraid to advocate for themselves.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
Dr. Friedman answered all of my questions, took the time I needed, and was realistic about what my goals should be. She called my OBGYN to get all of the information she needed.
Describe your experience with the nursing staff at San Diego Fertility Center.
The nursing staff was very professional. Our labs went great, and they even took our picture without needing to rush. When I called in to ask questions, they were always available and knowledgeable.
Describe your experience with San Diego Fertility Center.
This is a top of the line clinic, it’s absolutely beautiful, clean, modern, etc. They are organized and friendly, and seem to be very on top of every aspect of the business. You’re treated kindly, financial team was helpful, and the overall consultation. experience was great.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
$15,740 for IVF without PGS testing and meds
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
She prefers single embryo transfer.
What specific things went wrong at San Diego Fertility Center?
  • Failed to call with results
Describe the specific things that went wrong at San Diego Fertility Center.
We weren’t notified by the clinic when our genetic tests returned, so I had to call and get access to them. Once I did call, they were very helpful.
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
9
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2015 - 2018, Unknown Success
8
8
Age 37 - 40
5 IUI
Unexplained
European
Income $50K - $99K
Graphic Designer
1st of 2 Docs
Neutral
Neutral
Success w/ Doc Too early to know
I went to Dr Friedman for my first pregnancy (success after 2 IUIs) and now trying for a sibling. She is very kind, smart and knowledgeable. She can be blunt whereas I'd prefer a bit more optimism. She basically told me that IUIs wouldn't work for us first time around, but it did. I don't see her for IUIs but that doesn't bother me.... Stand up for what you want -- if you want to try IUIs first, say it.
This is a beautiful clinic [SD Fertility Center] -- very high-end. They can have a full waiting room but I rarely wait more than a few minutes for an ultrasound or IUI. Friendly staff as well. You kinda have to take control of IUIs -- no one will check to see how they are working out or if you want to do another.... IUIs are $700, monitored medicated cycles with timed intercourse are $599
How was your experience with Brooke Friedman at San Diego Fertility Center?
I went to Dr Friedman for my first pregnancy (success after 2 IUIs) and now trying for a sibling. She is very kind, smart and knowledgeable. She can be blunt whereas I'd prefer a bit more optimism. She basically told me that IUIs wouldn't work for us first time around, but it did. I don't see her for IUIs but that doesn't bother me.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Stand up for what you want -- if you want to try IUIs first, say it.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
Dr Friedman is very caring and has excellent bedside manner. She listens well and makes you feel very comfortable.
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
All IUIs were with clomid, trigger shot and ultrasound monitoring. I have a lot of follicles so the concern is that I'll overstimulate with more than clomid. I got pregnant after 2 IUIs the first time around. No success yet after 3 IUIs for a sibling.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: MJ)
MJ is Dr Friedman's nurse coordinator. If I have a question or concern for Dr. Friedman, I can call or email MJ and she'll get back to me fairly quickly.
Describe your experience with San Diego Fertility Center.
This is a beautiful clinic -- very high-end. They can have a full waiting room but I rarely wait more than a few minutes for an ultrasound or IUI. Friendly staff as well. You kinda have to take control of IUIs -- no one will check to see how they are working out or if you want to do another.
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
IUIs are $700, monitored medicated cycles with timed intercourse are $599
8
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
8
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
LGBTQ
2017 - 2018, Successful
10
10
Age 40 - 41
4 IUI
1 IVF
Donor Sperm
PCOS
Ashkenazi Jewish
Income $50K - $99K
Professor
Only Doc Seen
LGBTQ
Strongly Recommends
Strongly Recommends
Successful
I was treated as an individual and was included in the decision making process of my treatment. Dr Friedman treated me with respect, always addressing my concerns and celebrating my victories with me as well...is extremely intelligent and compassionate. She is on top of the most recent research, which was important to me. She also treated me like an individual rather than using a cookie cutter approach to my care.
SDFC is full of compassionate and knowledgeable people, from the people who welcome you as you enter to the doctors. The clinic is available 7 days a week so that you do not have to manipulate your cycle any more than is necessary. I even had a monitoring appointment on a holiday. This was a much appreciated aspect of my care! The wonderful staff and practitioners are the clinic's greatest strength!...
How was your experience with Brooke Friedman at San Diego Fertility Center?
Dr Friedman is extremely intelligent and compassionate. She is on top of the most recent research, which was important to me. She also treated me like an individual rather than using a cookie cutter approach to my care.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
The fertility process is a real roller coaster, with many bumps. You have to have realistic expectations of yourself and everyone else. And be patient. The fertility journey unfolds over time.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
I was treated as an individual and was included in the decision making process of my treatment. Dr Friedman treated me with respect, always addressing my concerns and celebrating my victories with me as well.
Describe your experience with the nursing staff at San Diego Fertility Center.
The nursing staff was excellent! Everyone I worked with was knowledgeable, compassionate, and remembered me - which really makes a difference in how I experienced the process.
Describe your experience with San Diego Fertility Center.
SDFC is full of compassionate and knowledgeable people, from the people who welcome you as you enter to the doctors. The clinic is available 7 days a week so that you do not have to manipulate your cycle any more than is necessary. I even had a monitoring appointment on a holiday. This was a much appreciated aspect of my care! The wonderful staff and practitioners are the clinic's greatest strength!
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
The doctor strongly encouraged me to use eSET rather than transferring multiple embryos. I probably could have pushed, but the scientific, medical, and personal reasons for eSET were very compelling, particularly since I had done genetic testing of my embryos.
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
10
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
2016, Successful
10
10
Age 30
1 IVF
European
Income $100K - $199K
Business Executive
Only Doc Seen
Strongly Recommends
Strongly Recommends
Successful
Dr Friedman and the entire staff at SD Fertility was beyond amazing! After 2 years of trying to do this naturally we were recommended to this clinic and couldn't be happier! From start to finish we were always presented with the best options, greeted by warm staff, and know that they had personal interest in our success...She is super knowledgeable and made every option very clear and understandable for a new patient. If anything occurred she would think of our best interest...
Every staff member [at SD Fert Center - Carmel V] was great to work with. They made us comfortable and explained with great knowledge each step of the process and what to expect...The most amazing staff that treated us like family on every visit. They were invested in our success through every step of the process..The best clinic in San Diego by far! Every step of the way was clearly defined, open lines of communication was readily available, and couldn't be happier...
How was your experience with Brooke Friedman at San Diego Fertility Center?
Dr Friedman and the entire staff at SD Fertility was beyond amazing! After 2 years of trying to do this naturally we were recommended to this clinic and couldn't be happier! From start to finish we were always presented with the best options, greeted by warm staff, and know that they had personal interest in our success. We are happy to say that after one round we are expecting a baby in February and can't thank Dr Friedman enough. It was sad to leave them after 10 weeks, but they will always be in our hearts.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
She is amazing!
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
She was amazing and made sure we were aware of everything during the process. Couldn't have asked for a better doctor
Describe the protocols Brooke Friedman used in your cycles at San Diego Fertility Center and their degree of success.
She is super knowledgeable and made every option very clear and understandable for a new patient. If anything occurred she would think of our best interest
Describe your experience with the nursing staff at San Diego Fertility Center.
The most amazing staff that treated us like family on every visit. They were invested in our success through every step of the process
Describe your experience with San Diego Fertility Center.
The best clinic in San Diego by far! Every step of the way was clearly defined, open lines of communication was readily available, and couldn't be happier
Describe your experience with your monitoring appointments at San Diego Fertility Center.
Every staff member was great to work with. They made us comfortable and explained with great knowledge each step of the process and what to expect
Describe the costs associated with your care under Brooke Friedman at San Diego Fertility Center.
Total cost of $25,000
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
10
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources
Verified

This patient has provided documentation of treatment at this clinic.

2017 - 2019, Unknown Success
10
10
Age 37 - 39
4 IUI
2 IVF
1 Embryo Freezing
Donor Eggs
Diminished Ovarian Reserve
Poor Egg Quality
European
Income $200K - $499K
Sales Representative
3rd of 3 Docs
Strongly Recommends
Strongly Recommends
Success w/ Doc Too early to know
She is kind and caring but also very knowledgeable and confident. When we had a cancelled cycle she took the time to call me on her day off to talk to me about next steps and moving forward. I always heard bad news from Dr Friedman directly which made it a little easier than hearing it from a nurse. ... I have already referred several people to her. ... Dr Friedman said she would transfer two embryos if we really wanted twins but prefers to transfer one at a time.
Clinic [San Diego Fertility Center] has great communication and a top notch lab. It’s clean and things are explained well throughout the process. You always know how your embryos are doing or how your donor’s cycle is going. They are well organized and efficient - open on the weekends for certain appointments which is convenient. ... The nursing staff is great and very good with communication. Sarah was my coordinator and she has been wonderful.
How was your experience with Brooke Friedman at San Diego Fertility Center?
I have already referred several people to her. She is kind and caring but also very knowledgeable and confident. When we had a cancelled cycle she took the time to call me on her day off to talk to me about next steps and moving forward. I always heard bad news from Dr Friedman directly which made it a little easier than hearing it from a nurse.
What's one piece of advice would you give a prospective patient of Brooke Friedman at San Diego Fertility Center?
Discuss all of your options and the realistic success chances for each one. They have a great donor program that might be an option.
During treatment, were you treated like a number or a human with Brooke Friedman at San Diego Fertility Center?
Dr Friedman is very caring and wants the best for your family. On my first visit she told me she would do whatever it took to help us grow our family. She is a wonderful doctor.
Describe your experience with your nurse at San Diego Fertility Center. (Assigned nurse: Sarah York)
The nursing staff is great and very good with communication. Sarah was my coordinator and she has been wonderful.
Describe your experience with San Diego Fertility Center.
Clinic has great communication and a top notch lab. It’s clean and things are explained well throughout the process. You always know how your embryos are doing or how your donor’s cycle is going. They are well organized and efficient - open on the weekends for certain appointments which is convenient.
Describe Brooke Friedman's approach to eSET (elective single embryo transfer) vs. multiple embryo transfer at San Diego Fertility Center.
Dr Friedman said she would transfer two embryos if we really wanted twins but prefers to transfer one at a time.
10
Doctor
Brooke Friedman
Humanity
Communication
Frequency Seen
Trustworthiness
Compassion
Explained risks
Adaptability
10
Clinic
San Diego Fertility Center
San Diego - Del Mar Main
Operations
Scheduling
Billing Department
Nursing Staff
Clinic Atmosphere
Educational Resources